How Save the Children Stays Ahead | Jennifer Roberti

Описание: In this episode of the Giving Growth Podcast, we sit down with Jennifer Roberti, the Chief Marketing Officer at Save the Children, to explore the delicate balance between long-term brand building and short-term fundraising results. Jennifer shares lessons from decades of marketing experience at both non-profit organizations, such as Save the Children and UNICEF, as well as the for-profit sector.

Giving Growth is the no.1 business podcast for leaders of non-profit organizations.

Jennifer shares how to:
👉Create a bold 3–5 year marketing strategy that your board and leadership can buy into.
👉Win internal support by showing quick wins without losing sight of the bigger vision.
👉Use heart and mind in marketing—combining emotional storytelling with data-driven decision-making.
👉Diversify and grow your donor base by engaging younger generations and underrepresented audiences.
👉Apply lessons from global telecom growth to nonprofit donor engagement.
👉Leverage personalisation, AI, gaming, and streaming to deepen donor relationships.

If you’re a nonprofit CMO, fundraising director, or marketing professional looking to strengthen your donor pipeline and future-proof your brand, this conversation is packed with insights you can put into practice today.

📌 Chapters:
00:00 – Intro
00:50 – How do you stay true to a long-term strategy as a nonprofit marketing leader?
03:00 – Getting stakeholders onboard with the bigger vision of the organization
06:25 – The importance of long-term marketing plans
10:06 – Is heart or mind more important for long-term strategy?
15:11 – The importance of staying customer-focused in a non-profit
18:00 – Diversifying your donor base
31:50 – Using personalisation to connect with every supporter
39:20 – Lessons from for-profit growth strategies
48:00 – Balancing innovation with tried-and-true tactics

🎧 Listen to more Giving Growth episodes: https://delvedeeper.com/podcast/
📩 Connect with Greg Sobiech:   / gsobiech  
🔽 Brought to you by Delve Deeper: https://delvedeeper.com/

Follow Jennifer Roberti here:
🔹LinkedIn:   / jennifer-roberti  
🔹Save the Children: https://www.savethechildren.org.uk/

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