The Power of Bad Reviews - Reputation Management Secrets with Scott Brandley | BWI

Описание: Episode 204 - The Power of Bad Reviews - Reputation Management Secrets with Scott Brandley

Scott Brandley, a veteran in online reputation management, created Shopper Approved after realizing that other websites needed to leverage ratings and reviews the way Amazon did in 2008. He stayed up all night writing notes for what would become his review syndication service. For 15 years, his team has been helping tens of thousands of websites transform their reputation from an overlooked side project into a powerful, embraceable asset.


Key Takeaways

● Ratings and reviews are the number one most influential factor consumers use when deciding to buy.
● Bad reviews are actual business assets; responding empathetically makes them net positive and extremely valuable.
● Partner with one of the ten official Google review platforms to syndicate reviews into search engine results.
● Leverage video testimonials by putting them on YouTube, since Google owns it and pulls those videos into search.
● Optimize product Q&A using keywords so it can show up in search, sometimes as a featured snippet.


Resources

Guest Bio and Company Scott Brandley is a veteran of online reputation management and runs Shopper Approved, a review syndication service for e-commerce businesses.

● Shopper Approved https://www.shopperapproved.com/

● Shopper Approved (Instagram)   / shopperapproved  

● Scott Brandley (LinkedIn)   / scott-brandley  


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