How to use Movement Thinking to become a purpose-driven company | Scott Goodson

Описание: This episode is with Scott Goodson - CEO & Founder at Strawberry Frog and co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company. In this episode we talk about how to use Movement Thinking to become a purpose-driven company.

SHOW NOTES

00:00:05 Scott Goodson's introduction to the Growth Manifesto Podcast
00:00:43 What do you mean by movement thinking?
00:02:00 What is the perfect example of a purpose-driven company?
00:03:40 How did you choose in terms of brand purpose?
00:07:09 How do you connect the brand to a purpose?
00:12:40 Who in the company is vital to figuring out its brand purpose?
00:17:30 What does activation really mean?
00:19:28 What are the steps involved to roll out effectively?
00:40:00 Is it correct that it doesn’t have to be (but can be) how you change the kind of message you deliver to the marketplace?
00:42:30 Is it correct that you don’t have to spend large amounts to create a brand purpose?
00:42:41 What do you need that is critical to make this successful?
00:45:20 For companies, is there a certain size that they should be before doing this?
00:50:05 What kind of organizations does StrawberryFrog help? And how do they get in touch with you?

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LINKS
Activate Your Brand Purpose Book- https://www.amazon.com/Activate-Brand...
StrawberryFrog’s Website: https://strawberryfrog.com/
Scott Goodson’s LinkedIn -   / scottgoodson  
Scott Goodson’s Twitter -
  / scottfrog  

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