Customer Lifetime Value (LTV): Predicting Long-Term Revenue | Product Management Explained

Описание: 💰 Master Customer Lifetime Value (LTV) and learn how to predict the total revenue a customer will generate over their lifetime with your business!

📊 What You'll Learn:
In this comprehensive guide, we break down everything you need to know about Customer Lifetime Value - one of the most critical metrics in product management and business strategy. Whether you're a product manager, entrepreneur, or business analyst, understanding LTV is essential for making data-driven decisions.

🎯 Key Topics Covered:
✅ What is Customer Lifetime Value and why it matters
✅ Basic and advanced LTV calculation formulas
✅ Step-by-step calculation examples with real numbers
✅ Key components: ARPU, margin, customer lifespan
✅ Factors affecting LTV: retention, churn, purchase frequency
✅ Real-world applications in pricing, marketing, and growth
✅ Common challenges in LTV prediction
✅ Best practices for maximizing accuracy and business impact

💡 Perfect for beginners who want to understand how to calculate and use LTV to guide business strategy, optimize marketing budgets, and maximize profitability.

🚀 This is part of our Product Management series where we simplify complex business metrics and make them actionable for your success!

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Chapters:
00:00 - Customer Lifetime Value
00:27 - Why LTV Matters
01:01 - Basic LTV Formula
01:37 - LTV Calculation Example
02:15 - Key LTV Components
03:00 - LTV Calculation Methods
03:42 - Factors Affecting LTV
04:31 - LTV Applications
05:24 - LTV Challenges
06:17 - Best Practices for LTV
07:23 - Outro

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