Positioning isnt just a marketing buzzwordits the backbone of your pricing power and brand

Описание: Positioning isn’t just a marketing buzzword—it’s the backbone of your pricing power and brand reputation. 🚀

When we entered the market, we didn’t just introduce another bicycle. We reimagined it as a fashion accessory. That subtle shift transformed everything. By framing our product as aspirational, we moved beyond price wars and started winning on image and exclusivity.

That’s why we turned down typical bike retailers and went straight to household names like Harrods and Selfridges. When you confidently define your worth, you attract partnerships that elevate your entire brand experience.

So, reflect: Is your business positioned as a leader in your space, or just another option on the shelf?

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