Revolutionizing OOH Advertising: Future Insights & Audience Metrics by Michael Steinberg |

Описание: Welcome to our channel! Join us as we dive into the exciting world of Out-of-Home (OOH) advertising and its transformative journey toward data-driven precision. In this session, Michael Steinberg, Chief Revenue Officer of StreetMetrics, brings to light the evolution of OOH, its newfound measurability, and the future of strategic audience targeting

00:00: Intro.
01:39: OOH metrics intro.
02:11: Historical OOH focus.
02:47: Shift to measuring audiences.
03:27: Industry performance focus.
04:05: Impression modeling overview.
04:46: Street Metrics for moving vehicles.
06:20: Case study on proving vehicle presence.
07:54: Super Bowl case study.
09:06: Case study on targeted ad placements.
09:46: Discussion on measurement challenges.
10:20: Emphasis on advertiser adoption.
11:08: Introduction to attribution.
12:54: Case studies on ad effectiveness.
13:32: Early adoption acknowledgment.
14:39: Discussion on industry challenges.
15:09: Client successes.
16:34: Emphasis on client renewals.
17:16: Q&A begins.
18:35: Answering airport metrics question.
19:49: Answering refining metrics question.
20:24: Answering Firefly success and taxi-top advertising question.
21:39: Choosing favorite question and announcing the winner.
22:32: Congratulating the winner and conclusion.

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