The Hidden Deals You’re Leaving on the Table (How to Close the Gap with Realtors)

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Most loan officers don’t have a lead problem — they have a gap problem.

In this episode of the Loan Officer Breakfast Club, Jimmy Reed breaks down a simple but powerful concept: the difference between how many buyer sides your realtors close… and how many of those deals you actually get. That gap represents real, missed production — often dozens or even hundreds of units a year — from agents you already know.

Jimmy walks through exactly how to calculate your gap, why chasing new agents is harder than going deeper with existing ones, and how to increase your share of business without awkward conversations or begging for referrals. The discussion covers practical strategies like using a one-page business plan, helping agents monetize their database, and leading with value so referrals grow naturally.

If you want more loans this year without cold calling strangers, this is a must-watch.