Predictions for the Localization Industry in 2014 and Beyond

Описание: Following are the three main topics discussed in the web panel:
Tomorrow's Global Enterprise: Most of the large companies today are working towards achieving 'global enterprise' status. Our speakers have been responsible for implementing globalization strategies and processes in companies such as VMware, Yahoo!, Google and NetApp. They address benefits of centralization, automation, and integration in their respective global enterprises, as well as how the roles of Localization Project Managers, Program Managers, and other team members are changing along with new processes.

Focus on Client-Vendor Partnerships: Companies such as Google and NetApp sell services to B2B and/or B2C customers. A global enterprise offers content in the native languages where these products and services are sold. Solid, creative partnerships between clients and localization vendors will become more and more essential as the amount of content requiring localization increases, and faster turnaround and smaller content "chunks" are transferred to and from each side. Both vendor and client will have to work together to maximize efficiency and ROI so that both will remain profitable.

Leveraging New Technologies in the Global Enterprise: Global content localization needs are changing. New technologies will support quicker time to market and streamlined communications and deliverables. Our panel addresses machine translation improvements, cloud-based CMS tools, and how they customize their processes to the type of content being localized.