18 l Adoption Behaviour & Innovation | Diffusion of Innovation Model
Автор: Kent Business College
Загружено: 2026-01-28
Просмотров: 1
Описание:
In this video, we explore Chapter 8 – Part 2: Adoption Behaviour and Innovation in Marketing as part of Marketing Strategy and Planning – Level 6 at Kent Business College.
The session explains:
Adoption behaviour in marketing
The Diffusion of Innovation Model
Adopter categories (innovators, early adopters, early majority, late majority, laggards)
Applying the diffusion model to marketing strategy
Ideal for students seeking a clear understanding of how innovations spread in the market.
#Chapter8 #DiffusionOfInnovation #MarketingInnovation #AdoptionBehaviour #StrategicMarketing #Level6 #KentBusinessCollege
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