The Inside Story of the AQR Qualitative Excellence Award 2023 Winner
Автор: The Association for Qualitative Research
Загружено: 2024-01-16
Просмотров: 147
Описание:
Stephanie Holland, Hush Research & Strategy presents her winning case study: Reinventing Ollie: The power of combining qual methodologies to inspire consensus and change.
This case study reveals how a much-loved owl sleeping aid is now reaping the benefits of qual’s ability to cut through myths and hypotheses.
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