Software as a service, content as a value | Nadja Komnenic I Chair Episode 33

Описание: Some may say that sales and business development is a boring subject, some will go with the idea that it is art and others that it's all about numbers and science.

To dissect these topics and how to truly innovate in sales and overall business development we had a pleasure to welcome Nadja Komnenic, Head of Business development at Lemist.

🕒Timestamps:
0:00- Intro
3:07 - Can you sell me this pen?
3:32 - What are you guys doing at Lemlist?
4:14 - What is Lemlist doing differently from competitors?
5:35 - Content as a value.
6:49 - Are you more of a content company nowdays?
7:49 - How did you find the right formula for successful communication?
10:37 - How did you end up in sales?
12:10 - Good and bad examples at innovating at Lemlist
17:20 - Can you cherry pick one situation that generated the biggest success without expectation?
19:00 - How do you create community and how do you leverage it
22:50 - What is a proper way to engage customers?
24:23 - Was it hard to jump in to business development even though you dont have tech background?
29:26 - What will the future of business development look like?
💬 Find the complete transcript of this #episode of #chairtalks here: chairtalks.medium.com

Host: Nemanja Timotijevic
Guest: Nadja Komnenic
Production: Chair Podcast Series
Supported by www.htecgroup.com

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🌐 Follow our host: www.linkedin.com/in/nemanjatimotijevic

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