My Own Model for Better Unique Value Proposition Design

Описание: A couple of days ago in my first vlog I showed you the UVP Canvas that let me to design the business model fluently in just 10 days.

It was created based on the UVP model designed by me, that I use in my work with AI. Drawing on my experience, I have reinvented the UVP Canvas into a more circular model. How is it different from the UVP canvas invented by Alex Osterwalder (Strategyzer.com) and the Jobs to be Done (JTBD) framework developed by Tony Ulwick (Strategyn)?

The model I designed connects these two perspectives, adding the business environment (e.g., competition, market, sustainability) and transforming the 'Gains' concept into 'Values'. This reframes the focus for businesses from benefits for themselves to the value they bring to society, their customers, and the value chain in general.

The model is designed in a circular mode, which makes it more suitable for working with AI models.

And now you can download it on my website and use by yourself at circmodel.com