The Rise of the Logolady with Trudie Avery

Описание: In this episode, host Debbie Gilbert traces the Rise of the Logolady with Trudie Avery, award-winning branding and design specialist.

With over 25 years in graphic design, Trudie shares how she left an 11-year partnership to start afresh with just her Mac and lots of determination. She reveals the networking strategy that built her business and how the "Logolady" nickname became her trademarked brand.

Key Highlights:

How Trudie uncovers her clients' authentic identities through strategic questioning
Her refreshingly positive take on AI as a creative collaborator
The awards journey that began in 2019, culminating in a 2025 Best Business Women silver award
Why awards matter for solo entrepreneurs who lack traditional performance reviews
Her evolution from designer to published author (Amazon bestseller "Empowering Women to Rise")
Building a speaking career, including Smantha Cameron's Elevate to Success event

Trudie discusses her upcoming September event in Milton Keynes with fellow branding specialists and shares invaluable insights about creating logos that truly reflect a business's values and personality—sometimes with uncannily intuitive results.

A conversation filled with practical wisdom about visibility, validation, and the power of authentic branding.



About Trudie

Trudie studied graphic design at college and has been a designer for nearly 30 years. Consequently, she says she has never worked a day in her life!

Professionally, she has worked with global brands like Virgin Holidays and Coca Cola but she is equally delighted helping startups get off the ground. Trudie's mission is to rid the world of pointless logos and brands that die on their feet because business owners cannot create brands that attract customers.

She turns half-formed ideas, tangled thoughts, and “I’ll know it when I see it” briefs into brands that are clear, confident, and commercially powerful. Her work helps customers connect emotionally, attract the right clients, and support real growth. And this is a designer known for straight-talking, anti-cliché branding, asking the questions others don’t, and creating identities that feel like a perfect fit, not a costume.

Trudie is committed to her values when working with customers - creativity, fun, and kindness. As she says, "Our values are easy for us to live by because this is not just what we are, it’s who we are".

Connect with Debbie at: https://thebusinessawardsshow.co.uk

https://bestsmeawards.co.uk/

Connect with Trudie:  http://www.logolady.com/

Facebook:    / trudie.avery  

LinkedIn:    / trudie-avery  

Instagram:   / logolady.co.uk  

Pinterest:   / trudied11  

Empowering Women to Rise: https://www.amazon.co.uk/Empowering-W...
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Founded in 2015 by multi-award winning entrepreneur Debbie Gilbert, the Best Business Women Awards are now considered to be one of the UK’s most prestigious awards for business women.

The awards cover a wide variety of industries and recognise and reward female business talent.
Our awards are all about recognising great female entrepreneurs and business leaders who are making a real impact on their industry.

Any business woman who owns or is a partner in a business, is eligible to enter. We are open to any business type from sole trader to large companies.

The business world is full of talented, tenacious and dedicated female entrepreneurs who not only run successful businesses but, in many cases, also juggle the needs of their families.

Our entrepreneurial business awards are designed to recognise the achievement of these women across a wide range of business categories.
This is about sharing your story with our judges, the triumphs, the challenges, and the achievements.
Find out more about the awards at—
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