Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO & co-founder Nirav Tolia

Описание: Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement.

0:37 - Overview of Nextdoor's journey over the past 14 years.
1:00 - Discussion on Tolia's transition from CEO to Chairman of the Board and back to CEO.
1:17 - Exploration of the concept of a "founder's mentality".
3:33 - Discussion on the importance of mission in a company.
4:01 - Examination of how the world has changed since Nextdoor was founded.
5:12 - Conversation about the division in today's world and how Nextdoor aims to bridge gaps.
6:10 - Explanation of how Nextdoor differs from other social media platforms.
8:02 - Explanation of how Nextdoor can be used as a strategy for local advertising.
9:33 - Discussion on the relevance of Nextdoor in today's world and how it has managed to stay relevant.
11:06 - Conversation about the shift away from cookies and towards AI in advertising.
13:03 - Discussion on how Nextdoor can provide a less creepy advertising experience.
14:38 - Reflection on the future of Nextdoor and how it plans to leverage AI.
16:08 - Tolia shares his experience being a shark on Shark Tank.
18:03 - Advice for global advertisers looking to work with Nextdoor.

Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024

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