Interview with Adriel Wiggins - Publishing Industry Spotlight

Описание: At Superstars 2022, we had a fantastic interview with Adriel Wiggins, a publishing industry consultant and founder of Adriel Wiggins Author Services. She shares with us wonderful insights about how the publishing industry works, how she got started as an author, editor, and consultant, and how she formed the successful business she has today. Adriel and I also talk through some of our our failed businesses in publishing and other industries, and the lessons we learned from those experiences.
Adriel's got a phenomenal wealth of content at her website, https://adrielwiggins.com/

00:00:09 Introduction
00:00:44 What got you into publishing?
00:01:25 Time and Process to get started?
00:02:18 Changes in the Publishing industry
00:04:36 Adriel's publishing industry niche
00:05:10 Early challenges and growth
00:07:10 Adriel's Products
00:12:08 Every author is different!
00:13:48 Scaling up by narrowing down
00:16:34 Income streams
00:18:14 Original and current target customers
00:21:37 Building on prior experience
00:25:44 Sustainable growth as an author
00:29:18 Changing value propositions in publishing
00:32:59 Value of small presses
00:35:43 Growing step-by-step
00:37:53 Network as Differentiator
00:38:31 Failed businesses - MLM
00:43:07 Failed businesses - Supercar rentals
00:48:31 Supercar - initial investment
00:52:11 Homework challenge
00:53:08 Brett's failed business - Bone Dice
00:54:51 Lessons learned
00:56:11 Starting a business with a family
00:57:42 Starting a business within your constraints
00:57:51 Brett's failed business - 3D printing company
00:58:58 Birth of Adriel Wiggins Author Services
01:01:08 Only spending money you've already earned
01:02:58 Starting a business today
01:03:50 Success!
01:04:22 Benefits of starting small
01:05:33 Hope!
01:06:31 "Four Walls"
01:08:04 Dangers of rapid growth
01:09:23 Short term and long term success
01:10:37 Discipline
01:11:29 Sustainable change
01:13:55 Conclusion