Lee Clow introducing CoCreator

Описание: CoCreator: the first business speed dating service to connect entrepreneurs with communication experts More: www.meetcocreator.com

Lee Clow has been making advertising for more than 40 years. He started at Chiat\Day in Los Angeles, when there were just 10 people and 2 accounts, and has been there ever since. He prefers to think of the industry as Media Arts: words, pictures and telling stories on behalf of brands. "I think if it's good it will make you feel something. It can make you laugh or cry, it can surprise you or inform you, it can cause curiosity or inspire trust. But you must want to watch it."

Whether it is the famous '1984' commercial for Apple's Macintosh, or the crazy Energizer Bunny that keeps going and going, refreshing the world with Pepsi, or celebrating the world of sport for adidas with the Impossible is Nothing campaign, the love you feel for dogs in Pedigree's Dogs Rule campaign to asking What's G for Gatorade, it's all work people want to watch.

And perhaps there's no better example of Lee's impact in the industry than his 30+year partnership with Steve Jobs. They created the famous 'Think Different' work for the rebirth of Apple in 1997. And during the past 15 years he has helped orchestrate Apple's move into music with the celebrated silhouettes campaign for iPod and iTunes, and into phones with the re-defining iPhone, and then creating the Mac vs PC campaign before forging a whole new category with iPad.

Lee continues to find the business fun and challenging. He believes we are at the beginning of the most exciting time the "advertising" business has ever seen. Whilst lots of people are talking about the challenge of the multi-media future, he believes it is the biggest opportunity for creative minds since the first Creative Revolution of the 1960s.