The role of technology in driving Q-commerce growth!

Описание: Friday Takeaway Season 2 Episode 1
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In this episode of our podcast, we sit down with Sabine Benoit, a distinguished professor of Marketing at Surrey Business School, to discuss the future of Quick commerce and on-demand delivery.

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Savelife Foundation: https://savelife.in.ua/en/
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Friday Takeaway Social Media: bit.ly/3FMuoIK
Sabine Benoit:   / sabine-benoit  
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Timeline:
0:00 - Introduction
0:51 - Discussion of quick commerce's growth during the pandemic
1:11 - Explanation of quick commerce and its relevance beyond pandemic situations
2:05 - Impact of the pandemic on the quick commerce industry
2:38 - Prediction of market consolidation and the importance of convenience in modern society
3:26 - Comparison of online services to traditional methods in various industries
4:09 - Discussion of the shift to online shopping and its convenience
4:56 - Benefits of quick commerce and on-demand delivery for businesses
5:16 - The advantages of online data access for businesses
6:12 - Convenience of buying on demand for customers during specific occasions
7:04 - Sustainability and improved supply chain management for businesses
8:03 - Access to data for businesses from third-party aggregators and pure players
8:30 - Role of delivery apps as strategic ecosystem players
9:06 - Discussion of the trend of delivery apps tapping into ads business and the importance for restaurants and CPGs to leverage these opportunities
11:01 - The rise of social commerce and the importance for products to advertise through creators' content
13:01 - The infancy of the online commerce industry and the need for operational efficiency and reviewing current business models
16:33 - The quick commerce market is rapidly developing and consolidation is expected
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Tags:

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