The 2025 SVB State of the US Wine Industry Report Virtual Event | 1/23/25
Автор: Silicon Valley Bank
Загружено: 2025-01-27
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The SVB Wine team hosted this virtual event to review findings from the 24th annual State of the US Wine Industry Report. Authored by Rob McMillan, the report provides the wine world with important benchmarks and metrics.
This year's panel discussed the surprising drivers of the wine market's stubborn downturn and discuss paths that may lead to a healthier, more resilient industry. The conversation was led by:
Rob McMillan, EVP and Founder of the SVB Wine Division
Kaleigh Theriault, Director of Thought Leadership, Beverage Alcohol Vertical at NielsenIQ
Alison Smith Story, Co-Founder and Proprietor at Smith Story Wine Cellars
Peter Yeung, Wine Industry consultant and advisor
You can read the full report here: https://bit.svb.com/4aBNyzB
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