How Did Sponsorships in the UFC Used To Work? - Tim Kennedy | Shawn Ryan Show

Описание: Sponsorships in the UFC used to be a fighter’s main source of income before the Reebok deal changed everything. Tim Kennedy, a former UFC fighter and Special Forces soldier, explains how fighters could negotiate their own sponsorship deals, wear logos on their shorts, and make serious money from brand partnerships. Before the UFC implemented exclusive sponsorship deals, athletes had the freedom to work with multiple brands, allowing them to maximize their earnings.

However, when the UFC signed an exclusive deal with Reebok, all of that changed. Fighters lost their individual sponsorships and were instead paid a flat rate based on their fight experience. This move sparked controversy, with many fighters, including Kennedy, criticizing how it limited their financial opportunities. The shift dramatically impacted fighters’ pay, forcing some to explore other income streams outside the octagon.

Tim Kennedy shares his firsthand experience of the sponsorship changes and how it affected fighters’ financial stability. The conversation sheds light on why many fighters pushed back against the new system and how it shaped the future of fighter pay in the UFC.

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Credits to: Shawn Ryan Show

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