"Save Kids Lives" - Luc Besson

Описание: ‘Save Kids Lives’, directed by Luc Besson, is a powerful call to action for safe journeys to and from school for every child.

Support the #SaveKidsLives campaign by signing the Child Declaration for Road Safety at www.savekidslives2015.org

Acclaimed movie director Luc Besson has joined the #SaveKidsLives campaign, directing a powerful advocacy film highlighting the dangers, poor infrastructure and inequities facing millions of children around the world in their daily journey to and from school.

The film is launched today to coincide with and support International Walk to School Day, and to deliver the message that children must have the basic right to walk to and from school free from road traffic danger today and every day.

Filmed on location in South Africa and France, the short public service announcement – co-funded by the FIA and the FIA Foundation – contrasts the journey to school of children in both countries, and the different, but real, risks both face. The aim of the film is to raise public awareness of the 500 child deaths and many thousands of serious injuries every day on the world’s roads, to encourage wider public support for action to put in place measures to reduce this daily toll. The film asks people to sign the ‘Child Declaration for Road Safety’ of the #SaveKidsLives campaign, drafted in consultation with children around the world, a call for action including:

To demand investment in a ‘Safe System’ approach to road safety: including managing vehicle speed through road design and traffic calming, awareness raising and speed enforcement;

To re-focus road and urban design policy to put pedestrian access and safety as the first priority, with equitable sharing of road space; provision of safe pavements and crossing points, and traffic speed reductions where necessary;

To promote action to tackle drink driving; to ensure school bus transportation is safe, well maintained and has seat belts; and to promote seat belt and motorcycle helmet use.

Learn more: http://www.fiafoundation.org/blog/201...