Zynga Made the Worst Games Ever

Описание: How did Zynga, once the king of social gaming, crash so hard after early hits like FarmVille? In this video GamerCove CEO Charles Lumpkin teams up with bestselling author and behavioral design expert Nir Eyal to break down why Zynga’s games became boring and predictable. Nir also reveals the secret to keeping your game engaging so players don’t burn out.

About Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Dubbed “The Prophet of Habit-Forming Technology” by MIT Technology Review, Nir is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His work has been featured in The New York Times, Harvard Business Review, and Time Magazine.

🔗 Visit Nir’s website: https://www.nirandfar.com
📘 Get Hooked here: https://www.nirandfar.com/hooked
📘 Get Indistractable here: https://www.nirandfar.com/indistractable

Chapters
Intro
Zynga’s rise to fame
Why Zynga failed
The psychology of boredom
Nir’s secret to avoiding player fatigue
Takeaways for indie devs

#GamerCove #NirEyal #Zynga #GameDesign #GamingPsychology #Hooked #Indistractable