Web Personalization | Improve your customer engagement with web personalization

Описание: In this video we outline how, with a little thought to your customer journey, you can engage your web visitors to help build loyalty.

What is website personalization? | What is Web personalization?
Website personalisation drives great customer experiences and it all starts with knowing your visitors. Gaining insight into past visits to your site enables you to tailor content specifically to their needs on future visits.
How to personalize your webpage?
Webtrends Optimize allows you to analyse and consolidate the results of your personalisation campaigns across your digital portfolio so that you can deliver experiences that drive results and create happy customers
Watch this short video for a brief overview of how you can use some fairly simple website personalisation tactics to enhance your visitors experience using information on how they arrive at your site (and where from), recognising if they have visited before, asking questions to further understand their objectives etc.
Timestamps-
0:00 Introduction to web personalization
0:35 Web personalization Benefits
0:53 Various CRO techniques use for web personalization like Exit intent popups, hello bars and retargeting
1:26 Ideas / Examples of web personalization
3:10 web personalization solutions- Webtrends Optimize

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