Hostile Takeovers | Sir Martin Sorrell | Oxford Union

Описание: Sir Martin Sorrell talks about the hostile takeovers he's been involved in as CEO of WPP.
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Sir Martin Sorrell starts off by talking about Sir James Goldsmith's hostile bid for Good Year back in 1987 and mentions that a hostile takeover is only ever hostile to the CEO of that company.
He tells the story of when WPP made a hostile takeover bid of JWT back in 1987 and how they doubled the equity of WPP so they could acquire a company 13 times their size.
He then proceeds to talk about the hostile takeover of The Ogilvy Group in 1989.
Filmed on 22nd October 2012
Sir Martin Sorrell's full address on 'The Changing World': http://bit.ly/MartinSorrellTheChangin...

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ABOUT SIR MARTIN SORRELL:
Sir Martin Sorrell became CEO of WPP in 1986, which has since grown to be the world's largest advertising and marketing services group. He is an adviser for various international business schools, including Harvard and the London School of Business. His public recognition has earned him a number of awards, including a knighthood in January 2000

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