How J. Cole Tricked The Entire Industry..

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With Future & Metro Boomin releasing their album ‘We Don’t Trust You’ being what started the entire 20v1 rap battle between Drake, Kendrick Lamar, Rick Ross, A$AP Rocky, Metro Boomin, Childish Gambino, Playboi Carti, Lil Yachty (maybe), Travis Scott (maybe), The Weeknd, Rick Ross, and more - which ended in Kendrick dropping his #1 hit record that was also a diss song with ‘Not Like Us’ - the entire world was listening to a song clowning Drake. Kendrick did the unthinkable afterwards, surprise dropping his album ‘GNX’ - announcing ‘The Grand National Tour’ with SZA, and giving us the music video to his now #1 billboard hot 100 hit song ‘squabble up’. Now, the year is done and in 2025, one of Drake’s biggest defendants - DJ Akademiks is facing backlash. After a weird exchange in a Discord chat, an odd issue with Drake and LeBron James and Chris Blake Griffith, and a slew of beef with rappers in the past like Meek Mill, Nav, Lil Baby, and more - DJ Akademiks is now in a very weird position, so is Drake while he performs on his Anita Max Win Tour in Australia - but Kendrick is in a great position. Gearing up to perform at the 2025 Super Bowl Half Time Show, Kendrick sat down with Ebro and Nadeska for an Apple Music press conference between the show and he spoke on the rap beef, the diss songs, ‘Not Like Us’, The Grammy Awards, his ‘GNX’ album, and more and now finally we got the performance with SZA the Super Bowl Halftime Show of 2025 and it was legendary. He dissed Drake with ‘Not Like Us’ he brought out Mustard and Samuel L. Jackson and he broke multiple records - with the show becoming the highest viewed halftime show of all time, then Drake dropped his PARTYNEXTDOOR collaboration album ‘$ome $exy $ongs 4 U’ and Playboi Carti dropped his album ‘I AM MUSIC’ with Kendrick features, and now Universal Music Group aka UMG won their motion to dismiss Drake's case - capping off that segment or chapter of Drake's performance in this rap beef - but throughout this whole time everyone was wondering - what happened to J. Cole? He has been teasing what's possibly his final album 'The Fall Off' for almost a decade now, and after apologizing for dissing Kendrick - and the history of J. Cole's whole career - everyone was waiting for the fall off album and what it would be - and J. Cole just announced the new album will release soon so we will look at the history and break it all down.

Artists mentioned include: Kendrick Lamar, Joey Bada$$, DJ Akademiks, Lil Baby, Meek Mill, J. Cole, Dr. Dre, Tupac, DMX, Metro Boomin, The Weeknd, ASAP Rocky, Tyler the Creator, Schoolboy Q, Kai Cent, PARTYNEXTDOOR, Roddy Ricch, Adin Ross, Jay Rock, TDE, Drake, 50 Cent, Kai Cent, J. Cole, Tyler, the Creator, Lil Baby, Gunna, Lil Wayne, Gucci Mane,Kanye, Lil Uzi Vert, 21 Savage, DJ Mustard, Apple Music, Chance the Rapper, Childish Gambino, Future, Playboi Carti, A$AP Rocky, Snoop Dogg, Tyga, Birdman, Young Money, Steve Lacey, Lil Wayne, Tunechi, Weezy F Baby, Lebron James, Meek Mill, Swizz Beatz, Rick Ross, Young Money, Demar Derozan, The Weeknd, Schoolboy Q, Tupac Shakir, Dr. Dre, Eminem, Snoop Dogg, P. Diddy, Jay-Z, Steve Lacy, Beyonce, 2Pac, The Notorious BIG, Biggie Smalls, Bizzie Bone, Nicki, Tyga, The Game, Travis Scott, The Grammys, Meek Mill, Joe Budden, No Jumper, Adam22, DJ Vlad, and more.