Market Research & Competitive Intelligence for CXOs | Executive Insights with Oliver Guirdham

Описание: In this webinar, Oliver Guirdham, Chief Executive Officer at The Business Research Company, explains how market research and competitive intelligence can be transformed into decision-ready insight for CXOs and C-level executives, especially in an AI-driven intelligence landscape

This session covers:
• Why market research and competitive intelligence are no longer optional at the C-suite level
• How CXOs can embed market intelligence into executive decision-making and strategic planning cycles
• Market attractiveness assessment, market sizing, and forecasting using triangulated top-down and bottom-up approaches
• Competitive intelligence in the AI era and why primary research remains the only defensible advantage
• How primary interviews uncover context, intent, risks, and opportunities that secondary data cannot
• How AI supports (but does not replace) human-led intelligence and executive judgement
• TBRC’s primary research execution model: respondent sourcing, multi-method interviews, validation, and synthesis
• Real-world case studies covering competitive threat analysis, market assessments, and growth strategy execution

Built to deliver clear, credible, and actionable intelligence, this session helps senior leaders make confident go-to-market, investment, and long-term growth decisions.

More insights coming soon stay tuned.