Alexander Ruban: UA Lead at Product Madness on influencer marketing, gaming, and attribution
Автор: Liftoff Mobile
Загружено: 2021-10-04
Просмотров: 1335
Описание:
How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale?
In this Mobile Heroes Uncensored: Origin Stores we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing, gaming, and attribution. We learn where he got his start, how he approaches influencer marketing, what works best, and how he measures effectiveness.
As always, MHU is hosted by John Koetsier and Peggy Anne Salz.
In this episode:
0:00 The challenge of influence marketing
1:30 Who is Alexander Ruban?
2:25 Favorite part of UA?
4:05 Use an agency?
6:25 Picking influencers
9:31 Formula for success
11:36 Channels that win
13:11 Measuring performance
16:30 Incrementality
17:17 Product Madness is not in retail
20:22 Become a Mobile Hero
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