Starbucks’ Pricing Trick Explained (The Decoy Effect)
Автор: MindFuel Hub
Загружено: 2025-12-24
Просмотров: 656
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Starbucks’ Pricing Trick Explained (The Decoy Effect)
Starbucks doesn’t rely on luck to sell expensive coffee —
it relies on behavioral psychology.
In this video, I break down the Decoy Effect, a pricing strategy Starbucks uses to nudge customers toward higher-priced options.
You’ll learn:
✔️ What the decoy effect is
✔️ How Starbucks designs its menu intentionally
✔️ Why you feel the “medium” isn’t worth it
✔️ How your brain compares prices — not value
✔️ How this same trick is used in startups, apps, and subscriptions
Once you understand this, you’ll never look at menus the same way again.
#DecoyEffect #PricingPsychology #Starbucks #MarketingPsychology
#ConsumerBehavior #BusinessCaseStudy #mindfuelhub
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