Design Lab at the Watershed, V&A Waterfront – Meet the maker: Nehande Magan

Описание: Boasting break-out designer names and exclusive products and designs, the Design Lab is a must-shop in Cape Town!

Each year promising creative brands are clustered together into a living retail “laboratory”. This incubator store, known as the Design Lab, is open at the bustling Watershed, within the iconic V&A Waterfront precinct.

In essence, the “lab” is a concept store with a difference. It’s a go-to for fresh style that’s proudly “Made in Cape Town”. All these rising brands have been set on the path of retail success thanks to a collaboration between the Craft and Design Institute (CDI) and V&A Waterfront.

Achieving great things as a designer takes more than just exceptional creative talent. One of the keys to unlocking success in the market is retail readiness. The CDI and V&A Waterfront created Design Lab with precisely this factor in mind. It’s more than a shopfront where the selected businesses will gain hands-on experience running a store.

It’s an annual programme, initiated in April 2021, that assists creatives with dedicated support through training and mentorship. The Watershed is the ultimate teething ground for new creative businesses. It is a beautiful and vibrant space at South Africa’s top tourism destination, where over 150 tenants offer more than 365 brands to visitors. These include ceramics, textiles, furniture, fashion and jewellery. All this makes it the perfect spot for Design Lab, where the eclectic mix of undiscovered products, and the enticement of new names on the design scene, adds richness and fresh excitement to the Watershed. Head down to the V&A‘s Watershed neighbourhood and discover all that’s fresh and fab at the Design Lab!

For more information: https://www.waterfront.co.za/area/wat...

Follow us: Facebook: https://web.facebook.com/TheCraftDesi... Twitter: https://x.com/i/flow/login?redirect_a... Instagram:   / craft_and_design_institute  

Website: https://www.thecdi.org.za/