How to Use Podcasting as a Phenomenal PR Tool | PR Masterclass

Описание: Note: Rough audio (30-secs before 1 min mark)

Podcasting is more than entertainment—it’s a powerful PR tool.
When used intentionally, it can amplify your voice, build credibility, and open doors to opportunities you may never have expected.

In this PR Masterclass, veteran podcaster Greg Gazin ‪@AppleGazin‬ breaks down podcasting through a public-relations lens and shows how you can create real PR value—whether you host a podcast, appear as a guest, or even listen strategically.

0:00 Podcasting as a Phenomenal PR Tool
1:00 Podcasting Through a PR Lens (slight audio issue 30 secs)
2:45 The Three Sides of the Mic
4:55 PR Value of Listening to Podcasts
7:10 PR Value of Being a Podcast Guest
9:35 PR Value of Hosting a Podcast
12:55 Storybuilding and Asking Better Questions
15:05 Finding Your Podcast “Why”
18:20 Planning and Recording Your Podcast
25:10 Editing, Tools, and Platforms
31:45 Promoting Your Podcast
33:40 The 4R Multiplier Method and Final Takeaways

This session isn’t a full course on podcasting. Instead, it focuses on practical, experience-based insights you can apply right away.

WHAT YOU’LL LEARN:
• Why podcasting is an underrated PR powerhouse
• The three sides of the mic: host, guest, and listener
• Simple tips for planning, recording, and promoting a podcast
• The 4R Method: reuse, repurpose, recycle, and record
• How AI tools can support your workflow without overwhelming you

This talk was recorded at a Toastmasters conference and draws on real-world examples from The Toastmasters Podcast, but the lessons apply broadly to professionals, leaders, entrepreneurs, and communicators in any field.

ABOUT THE PRESENTER:
Greg Gazin is a six-time Distinguished Toastmaster, Past District Director, and the producer and voice of the official Toastmasters International Podcast. He is also the creator of ToastCaster – The Communication & Leadership Podcast, which he has produced since 2006.

Once a quiet, shy introvert, Greg credits Toastmasters, mentorship, and storytelling for helping him step out from behind his keyboard and into unexpected opportunities.

CHANNELS & RESOURCES:
@AppleGazin
@ToastmastersInternational
@TheToastmastersPodcast

The Toastmasters Podcast: https://www.toastmastersPodcast.com
Greg Gazin http://gadgetguy.ca

Podcasting isn’t just about recording episodes—it’s a powerful PR tool. Whether you’re a host, guest, or listener, this session shows how to amplify your voice and get more mileage from your content.