STOP Making These Simple Mistakes with Your Products and Content NOW

Описание: Running a modern salon isn’t just about great haircuts—it’s about the products you trust and how you show them off to the world.

In today’s deep dive, I’m pulling back the curtains on exactly how I run my Modern Indian Salon. We are tackling two of the biggest challenges salon owners face: Choosing the right signature product line and mastering DIY marketing.

If you’ve ever felt confused by the thousands of brands available or wondered why your Instagram photos aren’t bringing in new clients, this video is for you.

👇 In this video, we cover:

PART 1: Product Strategy 🧴
Selecting a product line is more than just picking a famous brand name. I explain my criteria for partnerships, focusing on the perfect balance between Quality, Ethics (Cruelty-free/Sustainable), and Pricing. Learn how to calculate your "Cost Per Service" so you stop losing money on expensive back-bar products and start maximizing your retail profits.

PART 2: DIY Marketing & Content Creation 📸
You don’t need a professional videographer to go viral. I’m sharing my personal tips on how to take high-quality "Before & After" photos and Reels using just your smartphone. We discuss lighting, angles, cleaning your lens (yes, really!), and the 3-Shot Formula for creating engaging Reels that convert viewers into booked appointments.
Grab your notebook, because this 30-minute session is packed with actionable business advice!

💡 Key Takeaways:
Why "Clean Beauty" and Sulphate-free options are non-negotiable for the modern client.
How to ensure your retail products are affordable for your specific clientele.
Simple lighting hacks for better hair and makeup photos.
Consistency is key: How to beat the Instagram algorithm.

👋 About Me:
I am the co-founder of a Modern Indian Salon called DV Makeovers, bridging the gap between international quality standards and Indian sensibilities. On this channel, I share transparent, behind-the-scenes insights on salon management, beauty trends, and business growth.

💬 Let’s Chat:
Which product brand do you swear by in your salon? Let me know in the comments below!

#SalonBusiness #SalonMarketing #BeautyIndustry #SalonOwner #ProductStrategy #InstagramForSalons #HairStylistTips #SalonGrowth #SustainableBeauty #SmallBusinessIndia #SalonEducation #PhotographyTips #SocialMediaMarketing #HairCareRoutine #ModernSalon

Episode: S02E01