How Hailey Bieber Made Anti-Aging a Gen Z Problem

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Hailey Bieber has been called a lot of things – Nepo Baby, Mean Girl, Trophy Wife, Clout Chaser, Stalker, and worse. But she’s without a doubt a defining beauty icon, particularly for Gen Z. Most profitable for Hailey though has been her impact in the world of skincare. Hailey’s rise in the skincare community has coincided with a crisis of the younger generation fearing aging at ever-earlier points. Gen Zers have started using stronger skincare ingredients and getting procedures, lasers and injectables all in the preventative battle against aging. So is Hailey Bieber really that into health and skincare, or is her glow only skin deep and she’s just taking advantage of a market and generation already trending that way?

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CHAPTERS
00:00 Gen Z's youth obsession is striking sooner
02:07 Hailey's rise as a skin entrepreneur
06:13 Hello Fresh
07:31 How aging became a teenage problem

CREDITS
Executive Producers: Debra Minoff & Susannah Mccullough
Chief Creative Director: Susannah Mccullough
Associate Producer: Tyler Browner
Writer: Becca Porath
Narrator: Alani Waters
Video Editor: Dan Wolff