How to grow a web3 startup. Marketing lessons from @HarryHorsfall_, CEO of @Flight3official

Описание: Most web3 startups don't have a product problem. They have a distribution problem.

In this fireside chat, Harry Horsfall walks through how he thinks about marketing web3 startups: the channels that actually move users, the patterns that work across categories, and the mistakes founders keep making in their first year of go-to-market.

Harry is CEO of Flight3, the web3 marketing agency he built and sold to Steven Bartlett. Before Flight3, he led growth on a wallet that scaled past 10M users.

What you'll take away:
How to think about distribution before you ship
Where web3 founders waste their first marketing dollars
Channels and tactics that actually convert in 2026
How to build a marketing function as a small founding team
Why most web3 brands sound the same, and how to break out of the pattern

Hosted by Superteam UK.

Follow Harry: https://x.com/harryhorsfall_
Follow Flight3: https://x.com/flight3official
Follow Superteam UK: https://x.com/SuperteamUK

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