FUBU: Streetwear Brand That Ruled the Streets… Then Vanished

Описание: In the late ’90s, you couldn’t watch a music video, walk through a mall, or flip through The Source without seeing FUBU.
From LL Cool J’s legendary GAP commercial to a $350 million peak in sales, FUBU was more than just a brand — it was a cultural movement.
But how did four friends from Queens turn $40 worth of fabric into a global streetwear empire? And why did the brand vanish from the U.S. market almost overnight?
In this Aggressive Intelligence deep dive, we uncover:
• The gritty hustle that started in Hollis, Queens
• How Daymond John’s mom turned her home into a FUBU sewing factory
• The moment a newspaper ad saved the company
• LL Cool J’s secret ad that gave FUBU free national exposure
• The business moves that fueled its rise — and the mistakes that led to its decline
• How FUBU still influences today’s streetwear
👉 Subscribe for more deep dives into cultural history and the brands that shaped it.
#FUBU #Streetwear #HipHopHistory #AggressiveIntelligence
📌 Sources for this video:
• ABC News – Daymond John: From $40 in Hats to FUBU
• Wikipedia – FUBU
• FAU Newsdesk – Daymond John’s Success Story
• Tim Ferriss Blog – Daymond John Interview
• Business Insider – How a Newspaper Ad Led to the Samsung Deal
#FUBU #ForUsByUs #LLCoolJ
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