Contextual 101 - Ep. #1: Introducing the Contextual Advertising 101 Podcast
Автор: Seedtag
Загружено: 2021-09-08
Просмотров: 962
Описание:
Introducing the Contextual Advertising 101 podcast, your crash course in contextual advertising. This podcast is hosted by Dal and Emilia who work at Seedtag, the world’s leading contextual advertising company.
Throughout the podcast series, we’ll deep dive into some of the core concepts of contextual advertising.
We’ll include interviews with marketing executives, publishers, and other experts in the digital advertising industry. We’ll get their opinion on how contextual advertising can help fill the void that will be left by the upcoming death of the cookie.
This initial episode starts with Dal and Emilia introducing themselves and explaining their roles, expertise, and backgrounds at Seedtag.
Then, the pair discuss the background around cookies. They explain contextual advertising—a form of targeted advertising shown on websites or other media, such as content displayed in mobile browsers.
Dal and Emilia cover more of the topic, discussing how contextual advertising differs from behavioral targeting and what the key differences are. We also learn about quality contextual learning strategies.
Listen on-the-go:
Spotify: https://open.spotify.com/episode/3sKu...
Apple Podcasts: https://podcasts.apple.com/es/podcast...
Discover all the episodes here: https://www.seedtag.com/contextual-ad...
Want to learn more about contextual advertising:
Visit: https://www.seedtag.com/
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