How Nike lost its way | The Daily Brief

Описание: In today's episode of The Daily Brief, we cover 2 major stories shaping the Indian economy and global markets:

1. How Nike Lost Its Way
Nike, once the most dominant force in sneakers, is struggling after a series of strategic missteps. A heavy push towards direct-to-consumer sales, reduced focus on retail partners, and over-reliance on retro products weakened its connection with both athletes and customers. As Nike faltered, newer performance-focused brands stepped in, signalling a deeper shift in the global sneaker industry.

2. Why India’s Drug Testing System Is Failing
India is known as the “pharmacy of the world,” yet repeated drug quality failures reveal serious gaps in its testing and regulatory system. Weak state-level enforcement, poor lab capacity, blind spots around excipients, and a two-tier system that prioritises exports over domestic safety have allowed substandard medicines to slip through. The story explores why fixing drug quality is now unavoidable for Indian pharma’s future.

Timestamps:
00:00 Intro
00:31 Just (can’t) do it?
12:31 India’s drug quality problem
24:01 Tidbits

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