Top 12 Startup Founder Mistakes # 1: Not focusing on investor ROI

Описание: Silicon Valley in Your Pocket founders Jeff Wallace and Kal Deutsch count down top 12 startup founder mistakes. At number 1 is not focusing on investor ROI.

Entrepreneurs often fail to show investors how they will make a return on their investment. Startups should be clear about how investors will make money, usually through a liquidity event such as an acquisition. Founders should present a credible sales and marketing plan that shows how they will acquire customers and must show investors how they will get a multiple of return on their investment over time.