The Truth Behind India’s GCC Boom | Sanjay Menon, Publicis Sapient
Автор: Tech Brew with Vandana Nair
Загружено: 2026-03-10
Просмотров: 187
Описание:
India’s Global Capability Center (GCC) ecosystem is booming. From technology giants to financial institutions, global companies are expanding their engineering and product teams across cities like Bangalore, Hyderabad, and Pune. But beyond the headlines and growth numbers, an important question remains: are GCCs in India truly evolving into innovation hubs, or are many still largely focused on operational execution?
In this episode, I speak with Sanjay Menon, EVP and MD India - Publicis Sapient. Drawing on years of experience working with global enterprises, Sanjay shares his perspective on how companies are structuring their India operations today, what actually separates strategic innovation centers from delivery hubs, and the real challenges organizations face when trying to scale AI across large enterprises.
Timestamps
00:00 Intro
01:16 Are GCCs in India really moving beyond back-end roles?
06:15 When global companies scale in India, what do they actually expect
11:20 Where are Publicis Sapient’s AI platforms seeing real adoption?
15:39 What goes wrong when companies try to scale AI?
21:00 Why scaling AI in large enterprises is harder than it seems
#GCC #IndiaGCC #EnterpriseAI #GlobalCapabilityCenters #TechBrewWithVandanaNair
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