30 Years in the Promo Industry: How to Make Branded Merchandise Truly Effective |
Автор: Vector Art
Загружено: 2026-02-21
Просмотров: 6
Описание:
Promotional products shouldn’t just carry your logo — they should carry your brand.
In this episode, host Rohit Jaiswal sits down with Lesley Harris from 24-7promo to unpack three decades of real-world insight from the promotional products industry.
From shifting buyer behavior to smarter brand strategy, this conversation reveals what truly makes branded merchandise effective — and what most companies still get wrong.
In this episode, you’ll learn:
• How to align promotional products with brand identity
• Why intentionality matters more than volume
• The biggest mistakes businesses make in merch strategy
• How the promo industry has evolved over 30 years
• What brands must focus on today to stand out
If you're in marketing, branding, corporate gifting, or leadership — this episode offers practical wisdom backed by decades of experience.
🎧 Listen now on Spotify
📺 Watch the full episode on YouTube
🔔 Subscribe for more leadership and brand strategy conversations
#RohitJaiswal #LesleyHarris #247promo #PromotionalProducts #BrandedMerchandise #PromoIndustry #CorporateGifting #BrandStrategy #MarketingLeadership #BusinessPodcast #BrandExperience #MarketingInsights #EntrepreneurMindset #ExecutiveLeadership #IndustryExperts
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