Beyond the Buzzword of Storytelling with Greg Logan

Описание: In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how AI is transforming business. His story is one of resilience, gratitude, and preparing for the future.

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Show Highlights
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(2:27) Greg's Journey from Acting to Advertising
(4:19) From Reality TV to Brand Storytelling
(7:52) The How of Brand Storytelling: Narrativity
(13:25) Putting the Audience at the Heart of the Story
(17:29 The Power of Tension and the Customer's Story
(19:06) The Quest Formula: Turning Businesses into Loved Brands
(21:33) Case Study: Ultimate Finance's Brand Transformation
(23:29) Case Study: 1907 Water and the Love Story Formula
(27:17) The Power of Ending with a Question
(32:09) Mixing Genres for Fresh Storytelling

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About Greg Logan
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Greg Logan, Brand Storyteller, Founder of Narrativity & Author of Creating a Blockbuster Brand Greg Logan is the founder of Narrativity, a global brand storytelling consultancy helping businesses deliver blockbuster results by using Hollywood's successful
formulas for emotional engagement. For over so many years, the world's biggest brands have turned to him to create messaging that connects with both the head and the heart. Known for his sharp strategic mind and storytelling prowess, Greg is the go-to expert of rand storytelling. In a world that says why we need to become better storytellers, he shows the how. His clients - from start-ups to Fortune 500's - all look to cut through the noise and build a brand people fall in love with. He has written for global brands including Adobe, Capgemini, Forbes, Google, Kellogg's, Netflix, Qantas, Subaru, Sunglass Hut, United Airlines, and Virgin. He has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). As the author of Creating a Blockbuster Brand (June 24, 2025), Greg shares his field-tested framework for developing brand narratives that emotionally connect, inspire loyalty, and command market authority. Not your average branding book, it's a practical guide for leaders who are done sounding like everyone else and are ready to build a brand that moves people to act. Greg's approach is rooted in his unique career trajectory. He began in advertising at just 19 and became Creative Director at Leo Burnett in Milan by age 25. After leading top agencies and selling one of his own, Greg transitioned to film and television in Los Angeles - writing award-winning short films, optioning a dozen TV (including reality TV) concepts. Engaging, experienced, and refreshingly real, Greg cuts through the BS of branding and gives any audience valuable insights they can use straight away.

~~Links~~
blockbusterbrands.com
narrativity.com
storytellingquiz.com


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