How to Get Referrals For Home Health & Hospice

Описание: How Do Home Health & Hospice Find Referral Sources?

If your referral strategy starts and ends with dropping off cookies at a doctor’s office—you’re not alone. But you’re also not building a sustainable pipeline.

In this episode, our co-founder Mariam Treystman breaks down:
• The 3 key referral channels every agency should target
• Why caregivers and patients are just as important as physicians
• What makes a referral source trust your agency (and what gets you cut off fast)
• How to respond when you finally get a call from a hospital or doctor
• A brief breakdown of laws you need to understand about marketing in this industry (For a full breakdown, check out our podcast on Marketing Laws & Regulations)

🎯 Want more referrals from doctors, hospitals, and families? This episode is your roadmap.
👍 Like, subscribe, and share with your team to start building real referral relationships that last.

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0:00 - Intro
0:39 - Marketing Create Leads For Your Sales Team
1:17 - The Service By Law is Undifferentiated
2:19 - Different Marketing Channels In the Home Health & Hospices Industry
4:33 - Part 1: Undestanding Your Target
5:51 - Home Health & Hospices Targets: Patients
9:26 - Home Health & Hospices Targets: Patient's Caregivers
12:17 - Home Health & Hospices Targets: Doctor's Offices
14:17 - Home Health & Hospices Targets: Hospital Discharge Planners
19:08 - Home Health & Hospices Targets: Ways to Reach People Online
19:25 - Social Media
20:12 - Google Search
20:54 - Yelp
22:20 - Care.com
22:53 - Discharge Planning Sites and Softwares
23:48 - Email Marketing
25:49 - Home Health & Hospices Targets: Affiliates