How Katrina Kaif’s Kay Beauty Outshines Bollywood Celebrity Brands

Описание: VIDEO INTRODUCTION

In this video, I explore the rise of Kay Beauty, a cosmetics brand co-founded by Bollywood actress Katrina Kaif in partnership with Nykaa. Despite the dominance of major players like Lakmé, Mac, and L'Oréal in India's beauty market, Kay Beauty has managed to carve out its niche with impressive growth and profitability. I’ll break down the key factors behind its success.

Note: This is not an advertisement or paid product marketing. The views expressed here are entirely my own.

ABOUT THIS CHANNEL

Hi, I’m Samyukta. As a politically moderate Gen Z, I’ve grown increasingly concerned about the lack of tolerance for diverse beliefs in my social circles. It feels like even asking questions or challenging widely-held views respectfully can lead to name-calling. This kind of close-mindedness, cancel culture, and judgementalism—calling someone sexist, racist, fascist, misogynist or otherwise without nuance—stifles meaningful dialogue and discourages independent thought. My channel is a message to the rest of Gen Z - Let's challenge orthodoxies with respect, curiosity, and good faith!

And don’t worry, it’s not all serious business here! I’ll also sprinkle in some travel vlogs, fun adventures, and other lighter topics because, let’s face it, it’s tough to stay serious all the time.

PROMOTIONS

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