TV Advertising Agency

Описание: TV Advertising Agency - The All Inclusive TV Avertising Agency
When it comes to TV advertising costs, there are options for all budget ranges
With hundreds of commercial channels, regions, and executions to choose from, we build cost-effective TV Ad campaigns to suit all needs – be it a large national advertiser across multiple UK TV networks and channels, or a smaller regional campaign, we will find a solution to meet your needs.

Generally, TV advertising is bought and sold on a Cost Per Thousand (CPT) basis (the cost an advertiser pays per 1,000 views). This price is either negotiated and fixed with the TV station or set by ITV and traded at a discount or premium depending on numerous factors:

Seasonality
TV advertising costs fluctuate by month and time of year depending on supply and demand.

The winter months tend to see an increase in viewership due to factors such as colder weather and shorter days. Subsequently, advertisers’ demand for airtime increases, causing a rise in cost. This particular time of year ties in with the run-up to Christmas whereby advertising demand increases, again resulting in higher costs.

In contradiction to this, the summer months tend to be cheaper for advertisers, but factors such as big sporting events or political elections may have an adverse effect.

In the U.S., for example, the unmatched viewership for the Super Bowl means that 30-second tv adverts have been bought for as much as $6.5 million!