人工智能如何改变市场营销 - 来自贝恩咨询2023报告

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Marketing is a generative AI hot spot because the new technology is so well suited to its blend of creative and data-driven work.
Chief marketing officers can draw on five golden rules as they plan how to use generative AI tools to accelerate, augment, and streamline their activities.The rules: Generative AI needs to start and end with the customer; creative applications are only the start; quick wins and complex projects must run in parallel; marketers should keep the highest-priority use cases in-house; and the CMO is perfectly placed to be an AI change agent.