Hustler of the Week: Gocha Hawkins—From Beauty to Brunch, Black Businesswoman Changing the Game

Описание: As we celebrate Black Business Month, there’s no better spotlight than Gocha Hawkins, a powerhouse in the world of entrepreneurship. Known for her dynamic presence in the beauty industry, Hawkins has taken her talents to the next level by breaking into the restaurant scene, where her growing brunch empire is making waves across Atlanta.

Gocha Hawkins spent three decades perfecting her craft as a hairstylist in Atlanta, building a strong network and honing her entrepreneurial skills. In 2018, she made a bold move—shifting her focus from the beauty industry to the restaurant business. With this leap, Hawkins set out to bring an upscale dining experience, often associated with Buckhead, to South Fulton. Her first restaurant has become a cornerstone of the community, blending sophistication with Southern hospitality.

But her story doesn’t end there. Hawkins is in the process of expanding her booming brunch empire from Cascade to Fayetteville, and potentially beyond. She’s proving that Black women can thrive in any industry they set their minds to, breaking barriers and paving the way for future entrepreneurs.

While some may recognize her from the reality TV show 'Bold and Boujee', Hawkins’ true star quality shines through her entrepreneurial ventures. She recently sat down for an interview with us where she opened up about the challenges of navigating the world of business ownership. From dealing with unreliable staff to figuring out how to properly market her brand, Hawkins’ journey hasn’t been without obstacles.

During the interview, she shared candid advice for aspiring entrepreneurs, stressing the importance of staying focused and “staying in your lane.” According to Hawkins, the key to success lies in finding your niche and remaining dedicated to your own vision. “There’s no competition,” she says, encouraging others not to be distracted by what others are doing. Her ultimate message? Do what you’re passionate about, and success will follow.

As we continue to celebrate Black Business Month, Gocha Hawkins stands out as a shining example of resilience, innovation, and success. Her journey from the beauty salon to building a brunch empire is a testament to her drive and determination. Today, she’s not just a business owner—she’s a trailblazer for Black women in entrepreneurship, and for that, we’re proud to name her "Hustler of the Week".