SEO Isn’t the Problem, It’s How You’re Selling It

Описание: Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

In this clip, Neil and Eric dive into a core marketing truth: it’s easier to sell what people already want than try to teach them to want it. They debate how agencies should respond when clients demand “GEO, ChatGPT, SEO” even if the distinctions are blurry and when to push back vs. adapt.

Key Takeaways:
Selling demand is easier than educating demand
Adapt to client language (e.g. “GEO”)
Explain SEO/GEO overlap — but don’t lose the deal

Chapters:
00:00 Sales 101
00:30 Client demands vs industry view
01:15 Selling vs educating

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up:    / @levelingupofficial  
Neil Patel:    / @neilpatel  

📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!