Scott Desgrosseilliers on Attribution
Автор: HYPEWORKS
Загружено: 2025-12-11
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Описание:
Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies.
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