Building a Candle and Fragrance Company on Meta Ads & Email

Описание: We sit down with Hannah, co-founder of The Home County Co, a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works.

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Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.

We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.

Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.

Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.

Home & garden stories

Our case studies share the full story - the thinking, the work, and the results, told alongside the brands we partner with.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub

Insights, ideas, and real-world perspectives on growing home and garden brands - shared through our podcast, sessions, and behind-the-scenes content.

Watch here: https://theevergreenagency.co.uk/hub/

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