SEO Class 6.1: What is Content Marketing? (Tamil) Digital Marketing Specilist Sasikumar Talks.

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Content marketing is a strategy that businesses use to attract and engage their target audience by creating and sharing valuable and relevant content. The goal of content marketing is to build relationships with potential customers, establish trust and credibility, and ultimately drive profitable customer action.

There are many forms of content that businesses can use in their content marketing strategy, such as blog posts, social media updates, videos, podcasts, e-books, infographics, and more. The key is to create content that is useful, informative, and relevant to the target audience.

The benefits of content marketing include:

Increased brand awareness: By creating and sharing content on a regular basis, businesses can increase their visibility and reach a wider audience.

Increased website traffic: Content marketing can drive more traffic to a business's website by providing valuable information that people are searching for.

Improved search engine rankings: Content that is optimized for search engines can help a business rank higher in search results, making it easier for potential customers to find them.

Improved customer engagement: Content marketing can help businesses build relationships with their customers by providing useful information and engaging with them on social media and other channels.

Overall, content marketing is a powerful strategy that businesses can use to attract and engage potential customers, build trust and credibility, and ultimately drive revenue growth. By creating and sharing valuable and relevant content, businesses can establish themselves as thought leaders in their industry and build a strong brand that resonates with their target audience.




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