From Rock Bottom To Leadership + Resiliency with Wes Towers (Part 1)

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What does it really take to keep showing up when life knocks the wind out of you? We sit down with Australian website strategist and Uplift360 founder Wes Towers to trace a raw arc from early scarcity to building a thriving agency—and the night he cried under his desk, wiped his eyes, dimmed the lights, and still closed the biggest deal of his career. That moment becomes a gateway into practical resilience, nervous system regulation, and the kind of leadership that builds trust when everyone else is turning up the noise.

Wes shares how breath work, cold plunges, and short regulation rituals helped him move from survival to steadiness, especially while leading a team and serving clients under pressure. We dig into the fundamental shift from “earning like an employee” to building a purpose-led business that grows your capacity, not just your revenue. Along the way, we explore why human connection is the true competitive edge in trades and construction, where reputation travels faster than ads and a website is only as good as the conversation that follows.

On the strategy side, Wes opens his playbook for differentiation in an AI-saturated world. Instead of vague claims, he guides founders through a candid “shadow” audit of industry frustrations, then flips each pain into a clear, ownable promise. That becomes the spine of brand, messaging, and service—so marketing is a promise and operations are the proof. We also talk about using AI responsibly: encode your voice and values into robust prompts that act like modern style guides, or risk publishing generic content that fades into the feed.


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Disclaimer: The information provided in this podcast is for general informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. The co-hosts of this podcast are not medical professionals. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by the podcast hosts or guests is solely at your own risk.

Pamela Cass is a licensed broker with Kentwood Real Estate (https://www.kentwood.com/bio/pamcass)
Natalie Davis is a licensed broker with Keller Williams Realty Downtown, LLC
(https://kwdowntown.yourkwoffice.com/a...)