Importance of About Us Page : Humanizing

Описание: People land on your website. They like what you offer. Guess what are they’ll do next?

They’re going to check you out you About page.

For most people, the About page is the most visited page of their website. Usually just behind the home page.

Why is that?

Well the homepage typically gives a glimpse of what you offer . And if it hits what your audience needs, they want to know….

Who’s the person running this show!

They want to learn about who is behind the business.

And that’s why the About page plays a vital role.

So what makes an effective About page?

A good about page shows how you’re unique and really humanizes the business. Good stories, Memorable moments, A mission that people want to back. People want to do business with people they can trust. And so this is where your about page can showcase what you or your company is all about on a person-to-person level.

People tend to think that 'About Us' pages have to sound formal to gain credibility and trust. But I’m not so sure about that. Sometimes formal language can sound stiff or too impersonal, which might not be appreciated.

For example, I like people to give it to me RAW and real.

When you’re whipping up your 'About Us' page, avoid industry jargon and buzz words. Just be you and be authentic.

People will remember that. They won’t remember you if you say the same thing as 100 other people